Rocket Fuel - Outsourcing
For this week's sales tip, we're going to focus on outsourcing. I am a member of a brilliant networking group called the Business Community, run by the lovely Paul Green, and there's a subject that we discuss on a bi-weekly basis. This week it's been all about outsourcing, and whether other members outsource elements of their business or not.
For this week's sales tip, we're going to focus on outsourcing.
I am a member of a brilliant networking group called the Business Community, run by the lovely Paul Green, and there's a subject that we discuss on a bi-weekly basis. This week it's been all about outsourcing, and whether other members outsource elements of their business or not.
We had a lot of discussion around the benefits of outsourcing, and I even did a little presentation on how outsourcing can actually increase your sales. Here's the thing - it CAN!
Now, you might be watching this and thinking "oh, I can't afford to outsource" or "I'm a bit nervous about outsourcing", but here's some things that I want you to think about:
What are all the tasks in your business that you do that you either dislike, or you're not particularly skilled at, that you really hate doing...
This could be admin, or something bigger - but just sit and write those tasks down.
Once you've done that, I'd like you to think about how many hours a week or a month you're spending on these tasks. When you've done that (the answer in the networking group was around 5 to 6 hours per week), think about what you could be doing instead if you had upwards of 6 extra available work hours each week. How much revenue could you generate?
And here's the thing - if you're outsourcing to people to take away the jobs that you're not very good at, that you dislike or hate, to people who are much better at doing these things than you, it frees you up to do the work that you are best at.
I do this! The lovely Laura-Anne of Get Social manages my social media and she edits these videos for me. These are jobs that take me a really long time, and I don't like doing them, and quite frankly I'm really not as good at doing them as Laura-Anne is.
So, here's my tip for this week - just go through those three questions:
What tasks do I dislike in my business?
What am I not very good at in my business?
What tasks do I really hate doing?
Then think about the time it takes you to do these tasks, and work out how much extra time you could give back to yourself by outsourcing.
That's it for this week - see you soon!
